Product Design: Panamano

Panamano is a responsive, local and informative website, where bakers can offer their products to all types of customers. Users can earn points while purchasing personalize bread and enjoy customized discounts.

Project

Panamano

Service

Product design

Year

2023

Objetives

My part on the project

Opportunities of improvement

You can read more about this project research by opening it on a desktop

Click images to see Figma prototypes

Go directly to the process section >>

User flows [Mobile view]

The website was designed with a mobile-first approach, ensuring an optimal user experience before scaling up to larger devices. This strategy prioritizes accessibility, performance, and core functionality for the primary user base

This User flow has a sequential structure. Using just 3 steps, it guides the user to find products with specific needs and requirements.  Was designed thinking of a user persona [Roque] He embodies single users with food allergies and a high technological proficiency, expected to be a high-frequency user. Click to see Figma prototype

This User flow has a sequential structure.
Using just 3 steps, it guides the user to find products with specific needs and requirements.  
Designed for a user persona [Roque] that embodies single users with food allergies and a high technological proficiency, expected to be a high-frequency user.

This User flow highlight products scheduled for sale on specific days for immediate purchase or scheduling according to availability.   Designed for a user persona [Sara] that embodies a single mother with a tight budget and limited time, requiring efficient and expedited call to action.

In this User flow, users will be rewarded trough a loyalty program with personalized offers, and special redemptions to encourage online purchases.   Designed for a user persona [Domingo] that embodies Retired grandfather with a lot of free time but limited digital experience.