01. Automated campaign strategy
Gamification marketing project for a Loyalty Program, involving the collection of points through various challenges and using a SMS, Email and Landing marketing strategy to drive customer engagement and gather data-driven insights for future program improvements.
Client
CMR Puntos
Falabella Loyalty program, a chilean multinational chain of department stores
Service
Design lead & development
Year
2022
Landing page
showing the 2nd state landing - with some challenges completed
Click the dots to read about the process
with three different states
Initial state:
No challenges completed yet
Mobile view
Ongoing state:
Some challenges completed
Mobile view
Final ideal state:
All challenges completed
Mobile view
