Email Marketing
Extensive experience handling email customer journey strategies (lifecycle, onboarding, triggers and touchpoints stages) for awareness, engagement and conversion in every stage of creation: responsive design, HTML/CSS development and implementation on the sending platform and databases. Always prioritising the campaign key aspects ensuring to convey the desired message with as few content and visible noise as possible to achieve impactful results.
Personalized data
Providing customers with information relevant to their relationship with the business and optimizing their experience across different stages of interaction with the brand.
Triggers
Client: CMR Puntos. Falabella Loyalty program, a chilean multinational chain of department stores
Automated email created with engagement and conversion as marketing goals. Personalised using Salesforce AMPscript variables and sent to customers as they reached a determined milestone in points, creating a more relevant and engaging experience for them.
Mobile view
Desktop view
Automated email journeys
Client: CMR Puntos. Falabella Loyalty program, a chilean multinational chain of department stores
Mapping diagram behind a Gamification campaign email strategy to effectively engage the customer experience.
