Business Conversion
CRO (Conversion Rate Optimization) project for a fictional supermarket e-commerce that offers ingredients as kits for meal prep. These mid-fidelity wireframe proposals offer solutions from the business point of view, with user centric text and call to action elements that help increase the percentage of the site's visitors and conversions.
Wireframe design for an awareness landing page
Click the dots to read about the process
Wireframe designs for the PLP (product listing page)
Page to showcase the different categories
Desktop view
Wireframe design for the (PDP) product detail page
Page to showcase the different categories
Desktop view
