Visual & Product

Design Portfolio

Product Design: Panamano

Product Design: Panamano

For the final project of the UX-UI master's degree, we were tasked with find a type of business accessible to all, ideally with minimal or no digital presence, to develop a comprehensive digital product: A bakery Panamano.

Project

Panamano

Service

Product design

Year

2023

Objetives

Objetives

My part on the project

My part on the project

Opportunities of improvement

Opportunities of improvement

You can read more about this project by opening it on a desktop

Design phases behind the project

Final mobile prototypes

Phase 1: Investigation e Ideation

The research began with five questions about the business

through desk and user research,

the project's value proposition was defined:

"A responsive, local and informative website, where bakers can offer their products to all types of customers. Users can earn points while purchasing personalize bread and enjoy customized discounts"

and together with the types of users, their needs and benefits

three different user personas, along with their scenarios and journeys, were modeled

More about the Investigation e Ideation process [Spanish] >>

Phase 2: Prototyping and content arquitecture

The content structure was decided using two different co-creation workshops.

Then, four user flows were designed

these user flows were used for the initial sketches and wireframes

See the four wireframes prototypes in Figma >>

the sketches and wireframes were used to conduct user tests and validate:

and after reviewing the results, the final content architecture was created

More about the prototyping and content arquitecture process [Spanish] >>

Phase 3: UI design

Color use

Typography

8/16column - 8 point Layout Grid System

More about the UI process [Spanish] >>

Click images to see Figma prototypes

Click images to see Figma prototypes

See the detailed prototype project on Figma >>

Let's get to know each other

Connect with me on LinkedIn

or reach out at Romerosmi@gmail.com

Let's get to know each other

Connect with me on LinkedIn

or reach out at Romerosmi@gmail.com

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